Paddle Creative

Website sections
Designed individual website sections within Paddle Creative's new visual direction, applying the design system across layouts and components.

AI generated imagery
Explored AI generated imagery to develop distinctive visual assets for the website, aligning the results with the agency's creative direction.

Social media assets
Created social media graphics and carousel content that extended Paddle's visual identity into its marketing communications.

Design exploration
Developed and refined design explorations in Figma, working within the wider website system and adapting components to suit different content needs.